How is storefront investment now? Latest market analysis and data interpretation in 2024
With the gradual recovery of the consumer market, facade investment, as an important branch of commercial real estate, has recently become the focus of investors' attention. This article combines popular topics and structured data from the entire network in the past 10 days (X month 2024) to analyze the market performance, risks and opportunities of current storefront investment.
1. Current status of storefront investment market
According to recent financial media and industry platform data, storefront investment shows the following characteristics:
| index | 2024 Q1 data | Year-on-year changes |
|---|---|---|
| Average price for storefronts in first-tier cities | 82,000 yuan/㎡ | ↓3.5% |
| Rent return rate in new first-tier cities | 4.8%-6.2% | ↑0.8% |
| Vacancy rate of community business storefront | 12.7% | ↓2.3% |
| Internet celebrity block transfer premium rate | 25%-40% | ↑15% |
2. The top 5 popular investment areas recently
| Ranking | Urban Area | Core advantages | Average price (yuan/㎡) |
|---|---|---|---|
| 1 | Chengdu Chunxi Road Radiation Area | Culture and tourism integration + night economy | 65,000-98,000 |
| 2 | Hangzhou Future Science and Technology City | Digital economy industry supporting facilities | 42,000-58,000 |
| 3 | Xi'an Qujiang New District | Tang culture theme business | 38,000-51,000 |
| 4 | Changsha May Day Plaza | Internet celebrity catering gathering | 47,000-63,000 |
| 5 | Wuhan Optics Valley Pedestrian Street | College economy + science and technology incubation | 36,000-49,000 |
3. Investors' focus
1.Reevaluation of community business value: Driven by the 15-minute living circle policy, the urgent need for fresh food supermarkets and convenient services has been enhanced, and the number of consultations on small storefronts of 60-120㎡ increased by 35% year-on-year.
2.Business transformation risks: Traditional clothing stores and digital product stores continue to shrink, and the proportion of tenants in emerging formats such as milk tea and coffee, pet services has increased to 42%.
3.Policies influencing factors: Many cities have introduced new regulations on storefronts, allowing compliance to occupy a 10-20% premium on storefront rentals for road operations.
4. Expert advice
1.Site selection strategy: Focus on properties within 1 km of newly opened subway stations. The average appreciation rate of such areas within 6 months reached 8.3%.
2.Risk control: It is recommended to use less than 30% of the total investment for a single store project to avoid cash flow breaks caused by business model adjustments.
3.Emerging Opportunities: The demand for 50-80㎡ storefronts in new formats such as pre-made vegetable experience stores and community fitness warehouses is growing rapidly.
5. Future trend forecast
| Time node | Expected changes | The degree of impact |
|---|---|---|
| Second half of 2024 | REITs pilot expansion to commercial real estate | ★★★★ |
| 2025 | The demand for smart shop renovation explodes | ★★★☆ |
| Long-term trends | Experiential commercial alternative pure retail | ★★★★★ |
The current storefront investment market shows obvious structural differentiation, and investors are advised to pay attention to it."Small and Beautiful" Community BusinessandFeatured Theme District, while closely following the trend of urban renewal planning and consumption upgrading. In the interest rate downward cycle, the preservation ability of high-quality storefront assets is still worth looking forward to, but we must be wary of the risks of homogeneous competition and e-commerce diversion.
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