Who is suitable for a jacket? Analysis of hot topics on the Internet in the past 10 days
In the past 10 days, jackets, as a popular item of outdoor equipment, have frequently appeared in discussions on social media and e-commerce platforms. From celebrity street photos to sharing by hiking enthusiasts, the practicality and fashion sense of jackets have become the focus. This article will combine hotspot data from the entire network to analyze the core applicable groups of jackets, and display key information through structured tables.
1. Three core functions of jackets
According to the discussion data on e-commerce platforms (such as Taobao, JD.com) and social platforms (such as Xiaohongshu, Weibo) in the past 10 days, the core selling points of jackets are concentrated on the following three points:
| Function | Applicable scenarios | hotly discussed keywords |
|---|---|---|
| Waterproof and windproof | Outdoor hiking and commuting on rainy days | "Heavy rain level waterproof", "breathable and not sweaty" |
| Lightweight and wear-resistant | Mountaineering, camping, urban cycling | "Ultra-light folding", "scratch-resistant material" |
| Fashion matching | Street fashion, layering style | "Same style as celebrities", "Multiple colors available" |
2. Five types of target groups for jackets
Combining Xiaohongshu’s “#JacketsWearing” topic (reading volume increased by 120% in the past 10 days) and related questions and answers on Zhihu, the main audience of jackets can be classified as follows:
| Crowd type | demand characteristics | Popular brand preferences |
|---|---|---|
| outdoor enthusiasts | Emphasis on professionalism and waterproof index (such as above 5000mm) | Archaeopteryx, Kailash |
| urban commuter | It is required to be light and easy to store, taking into account business and leisure | North, Decathlon |
| student party | Pursue cost-effectiveness and prefer hundred-yuan styles | camel, pathfinder |
| Trendy fashionista | Pay attention to co-branded models and bright color designs | Nike ACG, Li Ning |
| Middle-aged and elderly people | Need to thicken the liner and pay attention to warmth retention | Bosideng, Colombia |
3. The hot-searched topic of purchasing guide for jackets
The cumulative reading volume of the Weibo topic "#Jackets Avoiding Pitfalls Guide" has reached 230 million. Based on the popular comments, the following suggestions are compiled:
1.Material selection:Gore-Tex fabric is most recommended by professional users (mention rate 45%), but if the budget is limited, PU coating is optional (cost-effective models account for 32%).
2.Seasonal adaptation:The search volume for the three-in-one detachable model (inner tank + outer shell) increased by 70% month-on-month, which is especially suitable for areas with large temperature differences in spring and autumn.
3.Detailed design:The most frequently searched features include: breathable underarm zippers (38%), adjustable windproof hood (29%), and hidden pockets (25%).
4. Expert advice: These people choose jackets carefully
According to a recent analysis by Zhihu’s big V in the outdoor field “@山野老湖” (with over 5,000 likes), the following two types of people may not be suitable for jackets:
1.People who are active in high temperature environment for a long time:Although the breathability of jackets has been improved, they are still not as comfortable as quick-drying jackets.
2.People who are extremely sensitive to static electricity:Some chemical fiber fabrics are prone to static electricity, so be careful in dry areas.
Conclusion:Jackets have already broken through the boundaries of outdoor scenes and become a universal item that combines functionality and fashion. Through the above data analysis, consumers can more accurately match their own needs and avoid blindly following the trend in purchasing.
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