What clothes make you look whiter? Guide to popular outfits across the Internet (analysis of hot spots in the past 10 days)
Recently, the discussion around "whitening outfits" has soared across the Internet, especially on how Asians with yellowish skin tones can brighten their complexion through clothing colors. Combining the trend data of social media, e-commerce platforms and fashion bloggers in the past 10 days, we have compiled the following scientific matching plan.
1. Core data of the whitening principle

| Influencing factors | Whitening effect mechanism | Applicable skin color type |
|---|---|---|
| Color brightness | High brightness (such as light blue) reflects more light | Yellow/olive skin |
| Hue selection | Cool tones neutralize yellow pigments | Warm skin |
| color saturation | Medium saturation is best (avoid fluorescent colors) | all skin tones |
2. Top 5 most searched white colors (data source: Xiaohongshu/Weibo)
| Ranking | color | Discussion popularity | Representative single product |
|---|---|---|---|
| 1 | haze blue | 120 million reads | knitted cardigan |
| 2 | taro purple | 98 million reads | sweatshirt |
| 3 | mint green | 85 million reads | dress |
| 4 | Off-white | 76 million reads | blazer |
| 5 | Burgundy | 68 million reads | wool coat |
3. Lightning protection guide for different skin colors
According to the latest video experiment of Douyin beauty blogger @小鹿真人measurement laboratory:
| skin color type | Choose colors carefully | Reason for darkening |
|---|---|---|
| cold white skin | mustard yellow | Causes a bluish-grey look to the skin |
| Warm yellow skin | orange red | Intensify yellow tones |
| wheat color | dark brown | lack of contrast |
4. The latest whitening matching scheme for autumn 2023
Taobao data shows that the sales of the following combinations increased by more than 200% week-on-week:
| scene | Recommended combination | Whitening index |
|---|---|---|
| Workplace commuting | Pearl white shirt + gray navy blue trousers | ★★★★★ |
| Daily leisure | Lavender purple sweatshirt + light denim | ★★★★☆ |
| date party | Rose pink knitted skirt + silver accessories | ★★★★ |
5. Star Demonstration Cases
The top 3 outfits of artists with the highest likes in the Weibo topic #仙白神衣#:
| artist | Styling Highlights | color contrast |
|---|---|---|
| Yang Mi | Lake blue sweater + platinum necklace | Increase brightness by 1.5 times |
| Xiao Zhan | Moonlight white suit + haze blue inner wear | Neutralize yellow gas |
| Ju Jingyi | Champagne gold dress + pearl earrings | Reflective fill light |
Practical advice:When choosing whitening clothing, it is recommended to try it on under natural light and pay attention to the neckline design (V-necks brighten the face better than round-necks). Pairing with silver jewelry can further enhance the reflective effect and avoid makeup of the same color as the clothing (such as using earth tones for eye shadow when wearing purple clothing).
Note: The statistical period of the above data is September 1-10, 2023, and the covered platforms include Weibo, Xiaohongshu, Douyin, Taobao, etc. The whitening effect may vary depending on factors such as individual skin color depth, lighting environment, etc.
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