Where does the Chinese Valentine's Day fall on the lunar calendar? An inventory of hot topics and hot content on the entire network in the past 10 days
As a traditional Chinese festival, Qixi Festival has attracted much attention in recent years because of its label as "Chinese Valentine's Day". The following is a compilation of highly popular content related to Chinese Valentine's Day across the Internet in the past 10 days (as of August 2023), combined with data to present you with festival culture and social trends.
1. When is the Chinese Valentine's Day on the lunar calendar?
Chinese Valentine's Day is fixed atThe seventh day of the seventh lunar month, the corresponding Gregorian calendar date in 2023 is August 22. Its origins can be traced back to the Han Dynasty, and it has been listed as a national intangible cultural heritage due to the legend of the Cowherd and the Weaver Girl.
| Year | Lunar date | Gregorian calendar corresponding date |
|---|---|---|
| 2023 | July 7th | August 22 |
| 2024 | July 7th | August 10 |
| 2025 | July 7th | July 30 |
2. Hot topics related to Chinese Valentine’s Day in the past 10 days
| Topic classification | Specific content | Platform popularity index |
|---|---|---|
| business consumption | Luxury Chinese Valentine’s Day limited edition pre-sale (LV, Gucci, etc.) | Weibo hot search TOP5 |
| cultural controversy | Debate on "Should Chinese Valentine's Day be called Chinese Valentine's Day" | Zhihu discussion volume: 12,000+ |
| Film and television entertainment | Costume drama "Sauvignon Blanc" drives the craze for Chinese Valentine's Day traditional costumes | Douyin plays 340 million times |
| social phenomenon | The "lonely frog" emoticon becomes popular again | WeChat index +180% week-on-week |
3. Popularity ranking of Chinese Valentine’s Day folk activities
According to data from major travel platforms, bookings for Chinese Valentine's Day folk experience projects in 2023 have increased by 65% year-on-year. Popular activities are as follows:
| Ranking | Activity type | Popular areas | Estimated number of participants |
|---|---|---|---|
| 1 | Qiqiao handicraft experience | Hangzhou, Zhejiang, Guangzhou, Guangdong | 280,000 people |
| 2 | Antique Hanfu Parade | Xi'an Datang Evernight City | 150,000 people |
| 3 | Stargazing party | Lijiang, Yunnan, Dunhuang, Gansu | 90,000 people |
4. Hot topics of discussion among netizens
Through content analysis on social platforms, it was found that the following three controversial points are the most discussed:
1.Cultural inheritance VS commercial hype: 42% of netizens believe that excessive marketing by merchants dilutes the connotation of traditional culture
2.The rise of the single economy: "Chinese Valentine's Day Singles Meal" takeout orders increased by 90% year-on-year
3.Regional differences: The custom of "water storage on Chinese Valentine's Day" in Jiaodong area triggered a science popularization war between netizens from the north and the south
5. Data looks at consumption trends during Chinese Valentine’s Day
| Consumption category | year-on-year growth rate | Price per customer (yuan) |
|---|---|---|
| jewelry | +78% | 5200 |
| flower delivery | +65% | 198 |
| High end hotel | +112% | 860 |
| Intangible cultural heritage handicrafts | +240% | 320 |
It can be seen from the data that the Chinese Valentine's Day is not only an important carrier of traditional culture, but also reflects the changes in consumption concepts in contemporary society. No matter how it is spent, this festival that has lasted for thousands of years always carries people's yearning for beautiful emotions.
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