What facial cleanser should I use in winter? Popular topics and scientific guides across the Internet
With the arrival of winter, the temperature drops sharply and the air becomes dry. Skin problems have become the focus of heated discussions across the Internet. Search data in the past 10 days shows that topics such as “winter skin care” and “facial cleanser recommendations” have soared in popularity. This article combines popular discussions and expert advice across the Internet to analyze the key points for choosing facial cleanser in winter and provide structured data reference.
1. Winter skin characteristics and facial cleanser needs

In winter, skin is prone to problems such as dryness, sensitivity, and redness. Excessive cleansing will destroy the sebum film. The following are the winter facial cleansing pain points that netizens are most concerned about in the past 10 days:
| keywords | Search popularity (index) | Related questions |
|---|---|---|
| winter facial cleanser | 8,200 | “What facial cleanser should I use in winter with dry skin?” |
| Amino acid facial cleanser | 6,500 | “Which one is more suitable for winter, amino acid or soap base?” |
| Cleansing for sensitive skin | 5,800 | “What should I do if my face feels tight after washing in winter?” |
2. Core indicators for purchasing facial cleanser in winter
According to the live analysis of skin care expert @ Dr. Li, winter facial cleanser needs to meet the following conditions:
| indicator | Recommended value | Reason |
|---|---|---|
| pH value | 5.5-6.5 (weakly acidic) | Close to skin's natural pH, reducing irritation |
| Cleaning ingredients | Amino acid surfactant>APG>Soap base | Gentle and non-drying |
| Moisturizing addition | Hyaluronic acid/ceramide | Locks in water and prevents cracking |
3. Top 5 winter facial cleansers that are hotly discussed on the Internet
Based on e-commerce platform sales and social platform reputation, the following products have been the most discussed recently:
| Product name | core ingredients | Applicable skin type | Popularity rating (5★) |
|---|---|---|---|
| Kerun Moisturizing Cleansing Foam | Ceramide + Dipotassium Glycyrrhizinate | dry sensitive skin | 4.8★ |
| Fulifang Silk Purifying Cleansing Cream | Potassium Cocoyl Glycinate | Combination skin | 4.7★ |
| Skin Repair Cleansing Foam | triple ceramide | Barrier damaged muscle | 4.6★ |
| Elta MD Amino Acid Cleansing | Bromelain | Oily acne-prone skin (winter) | 4.5★ |
| Winona Soothing Oil Control Cleansing | Purslane Extract | Sensitive skin | 4.4★ |
4. Common misunderstandings about facial cleansing in winter
In response to the Weibo topic # Winter Face Washing Pit#, dermatologist @ Professor Wang pointed out:
1.Misunderstanding:“Wash your face with hot water in winter” →Correct answer:Warm water at 32-35℃ is best. Overheating will dissolve the sebum film.
2.Misunderstanding:“The more foam, the cleaner” →Correct answer:The low-foaming type is more gentle, and the cleaning power has nothing to do with the foam.
3.Misunderstanding:“Use facial cleanser morning and night” →Correct answer:For dry skin, just use water in the morning
5. Personalized winter cleansing plan
Recommended based on user actual measurement data of Douyin #WinterSkincareChallenge:
| Skin type | Frequency of use | Product type suggestions |
|---|---|---|
| dry skin | 1 time per night | Foam-free lotion cleanser |
| oily skin | 1 time in the morning and once in the evening | APG compound amino acid cleanser |
| Combination skin | T zone morning and evening/U zone every night | zoned care |
| Sensitive skin | 1 time every other day | Medical grade no-rinse facial cleanser |
Conclusion:The core of winter cleansing is "gentle cleansing + moisturizing and repairing". Only by choosing products suitable for your skin type and using the correct method of washing your face can you avoid "drying out the more you wash". If flaking or redness persists, it is recommended to consult a dermatologist promptly.
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