What brand is Lipstick? An inventory of hot topics and hot content on the entire network in the past 10 days
Recently, lipstick brand and color selection have once again become a hot topic on social platforms. Especially with the change of seasons, consumers' attention to keywords such as "whitening", "long-lasting" and "cost-effectiveness" has increased significantly. This article will combine the hot discussion data of the entire Internet in the past 10 days, analyze the most popular lipstick brands and trends, and provide you with a structured reference.
1. Top 5 popular lipstick brands in the past 10 days
| Ranking | brand | Popular keywords | Number of discussions (10,000+) |
|---|---|---|---|
| 1 | YSL (Saint Laurent) | Small gold bar, matte, #1966 | 12.5 |
| 2 | Tom Ford | Clarinet, #16 Scarlet Rouge | 9.8 |
| 3 | MAC | Bullet, #Chili, affordable alternative | 8.3 |
| 4 | Dior | Flame blue gold, #999 | 7.6 |
| 5 | 3CE | Velvet lip gloss, Korean style, #Dawn | 6.2 |
2. The three lipstick features that consumers are most concerned about
According to social platform data analysis, the three features that users pay most attention to when choosing lipstick are:
| Features | Proportion | Representative products |
|---|---|---|
| Durability | 42% | YSL matte lip glaze, KVD long-lasting lipstick |
| Color rendering | 35% | MAC bullet, Pat McGrath Labs |
| Moisturizing | 23% | Dior lip balm, Fresh brown sugar lip balm |
3. Recommendations for popular colors in autumn 2023
With the arrival of autumn, the popularity of red, brown and milk tea colors is soaring. The following are the colors that have been mentioned frequently recently:
| Color system | Representative color number | Suitable for skin tone |
|---|---|---|
| red brown | YSL#1966、3CE#Taupe | Yellow skin, cold white skin |
| milk tea | Tom Ford#100, MAC#Mocha | Warm yellow skin, neutral skin |
| bean paste | Dior#772、NARS#Dolce Vita | all skin tones |
4. Comparative trends between affordable and big-name lipsticks
Recently, the popularity of the topic of "affordable alternatives" has increased by 30%, with domestic brands performing particularly well. For example:
| Big brand products | Affordable alternative | Similarity (user reviews) |
|---|---|---|
| YSL#1966 | Perfect Diary #C01 | 85% |
| Dior#999 | Colorkey#R608 | 78% |
5. Purchase suggestions
1.Choose according to occasion: For formal occasions, we recommend big-name classic colors (such as Dior #999), and for daily commuting, you can try affordable domestic products.
2.Pay attention to ingredient safety: Recently, the topic of "heavy metals in lipstick" has attracted attention. It is recommended to choose a brand certified by SGS.
3.Color testing skills: Color test videos on social platforms are greatly affected by light. It is recommended to refer to the comparative evaluations of bloggers with multiple skin colors.
From the above data analysis, it can be seen that lipstick selection needs to take into account brand reputation, seasonal fashion colors and personal needs. Which lipstick brand is your favorite?
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